Lynda - Branding Fundamentals with Drew Boyd
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Torrent File Content (26 files)
Lynda - Branding Fundamentals [Via Webcentara]
03. Defining the Brand
03_03-Deciding on what to brand.mp4 -
03. Defining the Brand
03_03-Deciding on what to brand.mp4 -
32.72 MB
06. Communicating the Brand Internally
06_01-Identifying the internal channels.mp4 -
06_01-Identifying the internal channels.mp4 -
32.41 MB
05. Expressing the Brand Identity
05_01-Developing the brands name.mp4 -
05_01-Developing the brands name.mp4 -
31.64 MB
03. Defining the Brand
03_05-Identifying the brand personality.mp4 -
03_05-Identifying the brand personality.mp4 -
31.18 MB
03_02-Creating brand drivers.mp4 -
30.75 MB
03_01-Identifying your core values and purpose.mp4 -
30.32 MB
05. Expressing the Brand Identity
05_02-Creating the brands look and feel.mp4 -
05_02-Creating the brands look and feel.mp4 -
28.55 MB
07. Communicating the Brand Externally
07_04-Creating branded spaces and environments.mp4 -
07_04-Creating branded spaces and environments.mp4 -
28.46 MB
07_02-Expressing the brand in digital and social channels.mp4 -
28.36 MB
03. Defining the Brand
03_04-Designing your brand architecture.mp4 -
03_04-Designing your brand architecture.mp4 -
27.4 MB
04. Positioning the Brand
04_03-Developing your brand promise The value proposition.mp4 -
04_03-Developing your brand promise The value proposition.mp4 -
27.14 MB
06. Communicating the Brand Internally
06_03-Linking the brand to product and service design.mp4 -
06_03-Linking the brand to product and service design.mp4 -
26.49 MB
02. Understanding Branding
02_01-What is a brand.mp4 -
02_01-What is a brand.mp4 -
25.29 MB
07. Communicating the Brand Externally
07_01-Identifying the external channels.mp4 -
07_01-Identifying the external channels.mp4 -
24.55 MB
09. Conclusion
09_01-Next steps.mp4 -
09_01-Next steps.mp4 -
24.31 MB
08. Measuring Brand Performance and Value
08_01-Understanding brand performance.mp4 -
08_01-Understanding brand performance.mp4 -
24.04 MB
02. Understanding Branding
02_03-Understanding the branding process.mp4 -
02_03-Understanding the branding process.mp4 -
23.47 MB
04. Positioning the Brand
04_02-Understanding your customers beliefs.mp4 -
04_02-Understanding your customers beliefs.mp4 -
22.86 MB
08. Measuring Brand Performance and Value
08_02-Managing brand equity.mp4 -
08_02-Managing brand equity.mp4 -
22.29 MB
05. Expressing the Brand Identity
05_03-Creating the brandpromise touchpoints.mp4 -
05_03-Creating the brandpromise touchpoints.mp4 -
21.19 MB
04. Positioning the Brand
04_01-Identifying your customers.mp4 -
04_01-Identifying your customers.mp4 -
20.83 MB
07. Communicating the Brand Externally
07_03-Expressing the brand through packaging.mp4 -
07_03-Expressing the brand through packaging.mp4 -
20.54 MB
06. Communicating the Brand Internally
06_02-Creating the brand book.mp4 -
06_02-Creating the brand book.mp4 -
16.01 MB
01. Introduction
01_02-What you should know before watching this course.mp4 -
01_02-What you should know before watching this course.mp4 -
15.46 MB
02. Understanding Branding
02_02-Understanding why brands are important.mp4 -
02_02-Understanding why brands are important.mp4 -
14.62 MB
01. Introduction
01_01-Welcome.mp4 -
01_01-Welcome.mp4 -
13.06 MB
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