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Why Fonts Matter - Sarah Hyndman 1584236310 (Shailab)

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 							Link (Amazon)
  
  Why Fonts Matter
  by Sarah Hyndman
(Author)
  
  
  
  Product Details:
  Paperback: 144 pages
  Publisher: Gingko Press Inc. (June 1,
2016)
  Language: English
  ISBN-10: 1584236310
  ISBN-13: 978-1584236313
  
  
 
Take a look at the experiences and associations type evokes. Fonts have different
personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product
taste better. Understand the science behind how fonts influence what you read. They are hidden in plain sight, they
trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can
change the meanings of words right before your very eyes, alter the taste of your food, evoke emotional responses and
reveal their users' personalities. Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as
type consumers; Why Fonts Matter synthesizes Hyndman's 20 years of experience as graphic designer with her typographic
research and the findings of experimental psychologists and neuroscientists.
  
  
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