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Strategic Management Theory and Practice 4th Edition John A Parnell 1452234981 (Shailab)

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  Strategic Management: Theory and Practice 4th Edition
  by
John A. Parnell (Author)
  
  Product Details:-
  Paperback: 664 pages
  Publisher: SAGE Publications, Inc; 4 edition (January 15, 2013)

 Language: English
  ISBN-10: 1452234981
  ISBN-13: 978-1452234984
  
  
  
  In Strategic
Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of
the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and
internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case
analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps.
Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times,
illustrate the key role of strategic management in the United States and around the world.
  
  CONTENTS-:
  1. Fundamentals of Strategic Management
  2. Industry Competition
 
3. The External Environment: Political-Legal and Economic Forces
  4. The External Environment: Social and
Technological Forces
  5. The Organization: Ethics and Corporate Social Responsibility
  6. Corporate-Level
Strategies
  7. Business Unit Strategies
  8. Functional Strategies
  9. Strategy Formulation
  10.
Strategy Execution: Structure
  11. Strategy Execution: Strategic Change, Culture, and Leadership
  12.
Strategic Control and Crisis Management
  
  
  enjoy...
  
  YOURs INsincerely...
   
  -------------------------------------------------------------------------------
  
  
		.:.Shailab.:.
  
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