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Product Management For Dummies

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Product Management For Dummies

PUBLISHER: John Wiley & Sons GENRE

AUTHOR: Brian Lawley,
Pamela Schure 

FORMAT: EPUB PROTECTION

LANGUAGE: English 

Your one-stop guide to
becoming a product management prodigy Product 
management plays a pivotal role in organizations. In fact, it's now

considered the fourth most important title in corporate America--yet only 
tiny fraction of product managers
have been trained for this vital 
position. If you're one of the hundreds of thousands of people who hold 
this essential job--or simply aspire to break into a new role--Product 
Management For Dummies gives you the
tools to increase your skill level an 
manage products like a pro. From defining what product management is--and

isn't--to exploring the rising importance of product management in the 
corporate world, this friendly and
accessible guide quickly gets you up to 
speed on everything it takes to thrive in this growing field. It offers

plain-English explanations of the product life cycle, market research, 
competitive analysis, market and
pricing strategy, product roadmaps, the 
people skills it takes to effectively influence and negotiate, and so much

more. Create a winning strategy for your product Gather and analyze 
customer and market feedback Prioritize
and convey requirements to 
engineering teams effectively Maximize revenues and profitability Product 
managers are responsible for so much more than meets the eye--and this
friendly, authoritative guide lifts the
curtain on what it takes to 
succeed.

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