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Power Marketing, Selling, and Pricing - A Business Guide for Wedding and Portrait Photographers (Second Edition) pdf

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  From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy
customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and
portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a
step-by-step guide to the power marketing method—a systematic, proactive approach that takes advantage of the
best possible resources available—photographers will learn how to understand their customers, identify their
hook, and establish program goals and objectives. Five of the biggest and most oft-encountered mistakes made by both new
and struggling studios are discussed, as well as how to establish an effective pricing strategy and become comfortable
with self-promotion. By incorporating these proven sales and presentation strategies, photographers will be able to put
forth their best sales approach, point out the features and benefits of their product, and overcome client objections to
close the sale.
  
  Paperback: 143 pages
  Publisher: Amherst Media; Second Edition, Second edition
edition (February 1, 2009)
  Language: English
  ISBN-10: 1584282460
  ISBN-13: 978-1584282464 						

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