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Open Innovation in the Food and Beverage Industry - Marian Garcia Martinez (WP, 2013) pdf

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 							ISBN 978-0-85709-595-4
  
  Food and beverage companies are increasingly choosing to enhance internal
idea development by pursuing an ‘open innovation’ approach, allowing the additional exploitation of
external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and
beverage industry investigates the challenges and opportunities afforded by the incorporation of open innovation into
the food industry.
  
  Part one provides a comprehensive overview of the changing nature of innovation in the
food and drink industry, acknowledging trends and considering the implications and impact of open innovation. Part two
then reviews the role of partners and networks in open innovation, with collaboration, co-creation of value with
consumers, the effectiveness of cluster organizations and the importance of network knowledge all discussed, before part
three goes on to explore the establishment and varied management aspects of open innovation partnerships and networks.
Finally, open-innovation tools, processes and managerial frameworks are the focus of part four, with discussion of the
development, application and psychology of a range of initiatives.
  
  With its distinguished editor and
international team of expert contributors, Open innovation in the food and beverage industry is a unique guide to the
implementation and management of open innovation for all food industry professionals involved in management, research
and product development, as well as academics with an interest in open innovation across all industries.
  
  
Investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry
   Provides a comprehensive overview of the changing nature of innovation in the food and drink industry and reviews
the role of partners and networks in open innovation
   Explores the establishment and varied management aspects of
open innovation partnerships and networks and discusses the development, application and psychology of a range of
initiatives 						

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