Lynda com - Google AdWords Essential Training
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Torrent File Content (76 files)
Lynda.com - Google AdWords Essential Training
00 Introduction
01 Welcome.mov -
00 Introduction
01 Welcome.mov -
15.65 MB
02 Getting the most from this course.mov -
17.63 MB
01 Getting to Know AdWords
01 Dissecting online advertising.mov -
01 Dissecting online advertising.mov -
35.97 MB
02 Understanding pay-per-click advertising.mov -
37.09 MB
03 Valuing the benefits of AdWords.mov -
44.36 MB
04 Defining supported ad types.mov -
58.87 MB
05 Learning terms and definitions.mov -
70.37 MB
06 Knowing advertiser requirements.mov -
50.31 MB
02 Getting Started
01 Exploring where ads show up.mov -
01 Exploring where ads show up.mov -
60.59 MB
02 Understanding the structure.mov -
29.72 MB
03 Creating an account.mov -
3.6 MB
04 Choosing between billing options.mov -
4.58 MB
03 Navigating the AdWords Interface
01 Learning the interface.mov -
01 Learning the interface.mov -
7.74 MB
02 Exploring the My Account tab.mov -
4.3 MB
03 Understanding the updates to the Billing tab.mov -
2.22 MB
04 Starting Your First Campaign
01 Organizing campaigns and ad groups in your account.mov -
01 Organizing campaigns and ad groups in your account.mov -
62.22 MB
02 Exploring the Campaigns tab.mov -
13.45 MB
03 Creating a campaign using the default options.mov -
7.53 MB
05 Customizing Your Campaign Settings
01 Targeting by location and language.mov -
01 Targeting by location and language.mov -
10.39 MB
02 Targeting different networks and devices.mov -
8.58 MB
03 Understanding bidding options and setting a budget.mov -
10.03 MB
04 Setting your delivery method.mov -
2.4 MB
05 Adding your business location.mov -
4.58 MB
06 Showing products from your Google Merchant Center.mov -
4.82 MB
07 Adding extension features to your text ads.mov -
6.93 MB
08 Setting dates and scheduling ads.mov -
6.6 MB
09 Defining ad delivery options.mov -
5.21 MB
10 Using demographic bidding.mov -
4.19 MB
06 Creating Your First Ad Group
01 Structuring ad groups in your campaign.mov -
01 Structuring ad groups in your campaign.mov -
46.15 MB
02 Creating text ads.mov -
5.95 MB
03 Creating image ads and using the display ad builder.mov -
10.08 MB
04 Understanding and creating mobile ads.mov -
5.2 MB
05 Adding keywords.mov -
6.73 MB
06 Bidding at the keyword and ad group levels.mov -
9.23 MB
07 Optimizing Your Ads
01 Learning rules and guidelines for great ads.mov -
01 Learning rules and guidelines for great ads.mov -
83.3 MB
02 Learning rules for image ads.mov -
19.24 MB
03 Writing great ads.mov -
62.87 MB
04 Using dynamic keyword insertion (DKI).mov -
55.27 MB
05 Testing your ads with a split test.mov -
50.68 MB
08 Researching Keywords
01 Valuing keyword research.mov -
01 Valuing keyword research.mov -
38.97 MB
02 Understanding keyword match types.mov -
69 MB
03 Including negative keywords.mov -
47.39 MB
04 Evaluating a keyword.mov -
78.41 MB
05 Using the Keyword tool.mov -
16.29 MB
06 Creating ad groups from keyword research.mov -
49.19 MB
09 Understanding the Auction and Quality Score
01 Understanding how the auction works.mov -
01 Understanding how the auction works.mov -
63.85 MB
02 Understanding Quality Score.mov -
53.42 MB
03 Identifying Quality Score issues.mov -
5.1 MB
04 Addressing Quality Score issues.mov -
79.85 MB
10 Using the Google Display Network
01 Learning about the Google Display Network (GDN).mov -
01 Learning about the Google Display Network (GDN).mov -
44.34 MB
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