LYNDA - MOBILE MARKETING FUNDAMENTALS TUTORIAL-kEISO


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LYNDA - MOBILE MARKETING FUNDAMENTALS TUTORIAL-kEISO
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Torrent File Content (53 files)


LYNDA - MOBILE MARKETING FUNDAMENTALS TUTORIAL-kEISO
    01. Introduction
          01_01-Welcome.mp4 -
7.73 MB

    02. Understanding Mobile Marketing
          02_05-Reviewing the mobile marketing landscape.mp4 -
61.17 MB

          02_01-Introduction to mobile marketing.mp4 -
50.72 MB

          02_04-Understanding the customer journey.mp4 -
8.9 MB

          02_02-Experiencing mobile marketing.mp4 -
8.04 MB

          02_03-The mobile marketing purchase funnel.mp4 -
6.77 MB

    03. Establishing Your Mobile Foundation
          03_03-Testing your email and web performance.mp4 -
7.67 MB

          03_02-Reviewing yourself and your company.mp4 -
6.53 MB

          03_06-Evaluating your resources.mp4 -
6.06 MB

          03_01-Auditing your mobile readiness.mp4 -
5.02 MB

          03_07-Identifying dependencies and roadblocks.mp4 -
4.3 MB

          03_08-Creating a strategy for the future.mp4 -
3.26 MB

          03_05-Setting objectives.mp4 -
2.77 MB

          03_04-Establishing a mobile-first strategy.mp4 -
2.27 MB

    04. Mobilize Your Web Presence
          04_07-Setting up a QR code program.mp4 -
19.5 MB

          04_04-Mobile optimizing example.mp4 -
13.93 MB

          04_01-Establishing a basic mobile web presence.mp4 -
13.68 MB

          04_02-Optimizing your email for mobile.mp4 -
12.01 MB

          04_03-Optimizing your website for mobile.mp4 -
9.76 MB

          04_06-Measuring your website performance.mp4 -
7.86 MB

          04_05-Getting local.mp4 -
5.97 MB

    05. Launching an SMS Campaign
          05_04-Setting up a messaging campaign.mp4 -
11.16 MB

          05_06-Building your mobile phone number database.mp4 -
7.44 MB

          05_07-Measuring messaging results.mp4 -
6.43 MB

          05_02-Key terms for messaging campaigns.mp4 -
6.04 MB

          05_05-Best practices for building a phone number database.mp4 -
3.66 MB

          05_01-The value of messaging.mp4 -
3.61 MB

          05_03-Illustration of an alert message campaign.mp4 -
2.21 MB

    06. Building Mobile Applications
          06_01-Introducing mobile applications.mp4 -
49.99 MB

          06_07-Mobile app development example.mp4 -
28.49 MB

          06_08-Integrating advanced app features.mp4 -
13.57 MB

          06_03-App type considerations.mp4 -
6.13 MB

          06_06-Promoting and marketing your mobile app.mp4 -
4.94 MB

          06_04-Device type considerations.mp4 -
4.8 MB

          06_02-Planning your mobile app development.mp4 -
3.86 MB

          06_05-Platform and development tool considerations.mp4 -
2.04 MB

    07. Managing Mobile Advertising and Commerce Initiatives
          07_01-Introducing mobile advertising.mp4 -
38.45 MB

          07_03-Setting up a mobile display ad campaign.mp4 -
17.75 MB

          07_08-Creating a mobile coupon.mp4 -
17.55 MB

          07_07-Integrating mobile commerce.mp4 -
13.8 MB

          07_02-Executing a mobile display ad campaign.mp4 -
6.89 MB

          07_06-Mobile advertising metrics by the objective.mp4 -
5.62 MB

          07_05-Mobile advertising metrics by the numbers.mp4 -
4.75 MB

          07_04-What is tracking and measurement.mp4 -
2.68 MB

    08. Regulation, Resources, and the International Perspective
          08_07-Understanding mobile around the world.mp4 -
57 MB

          08_02-Understanding government regulations.mp4 -
8.53 MB

          08_01-Understanding mobile guidelines and standards.mp4 -
8.07 MB

          08_03-Embracing leading resources and tools.mp4 -
7.79 MB

          08_04-Mobile marketing partners.mp4 -
7.11 MB

          08_05-Partnership considerations.mp4 -
6.42 MB



Description



 							Lynda – Mobile Marketing Fundamentals

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3h 35m | Beginner | Jun 26, 2014 | Size: 596.091 MB

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