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Facebook Marketing For Dummies (4th Ed)(gnv64)

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Facebook Marketing For Dummies (4th Ed)
by John Haydon
For Dummies |
June 2013 | ISBN-10: 1118400380 | ePUB/True PDF | 336 pages | 19.2/35.1 mb
http://www.amazon.com/Facebook-Marketing-Dummies-Business-Personal/dp/1118400380

The bestselling book
updated with all of the latest features and Facebook upgrades
This latest revision covers the newest Facebook tools
and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps.
It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand
awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your
efforts. Real-world case studies illustrate the techniques.
-    Facebook is among the most important marketing
tools for today's business or nonprofit organizations
-    This extremely popular guidebook has been fully updated
to cover Facebook's new and ever-evolving tools
-    Shows how to create and administer the Timeline for your page,
how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your
Facebook marketing campaign with other marketing efforts
-    Introduces you to the psychology of a Facebook user,
shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and
techniques
Facebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to
succeed in today's social media environment. Engage your customers and build your business with a Facebook marketing
program
To run a successful business or nonprofit these days, you have to know Facebook. And because Facebook is
ever evolving, this popular guide has been fully updated to cover the newest tools and techniques. Follow these steps to
increase brand awareness, launch products, enhance your customer service, and turn visitors into loyal customers with
Facebook.
-    Do the groundwork — understand how Facebook benefits your business, how to leverage content,
and what goes into a winning strategy
-    Make a plan — learn what your marketing plan should include and
define your goals, target audience, and key performance metrics
-    Build your presence — discover how to
design a compelling Facebook Page and use applications to expand your presence
-    Engage your customers —
use content marketing, status updates, quizzes, polls, photos, and webinars to get your fans involved
-    Track
your success — analyze your progress with Facebook Insights
-    Promote visibility — include
Facebook ads in your plan, create sponsored stories, and set up groups, promotions, and events
-    Expand your
reach — cross-promote your page through your e-mail, website, and blog
Open the book and find:
-    How
to get your customers talking
-    Tools for researching your audience
-    Advice on integrating your online
and offline campaigns
-    Information that should be on your Page
-    Tips for making your Page easier to
find
-    How to write a good Facebook ad
-    Ways to use social plug-ins
-    Facebook business
etiquette
Learn to:
-    Create, administer, and customize your timeline
-    Build an engaged fan base
with Likes, Shares, and Comments
-    Integrate Facebook with other marketing plans and measure results
-   
Use events, contests, and polls to promote your brand

About the Author
John Haydon is a leader in
helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. He owns
Inbound Zombie, a consultancy in Cambridge, MA, where he provides strategy and training on Facebook and other social
media to nonprofit enterprises. He regularly presents webinars at Charityhowto.com and MarketingProfs.com. John is also
a regular contributor for The Huffington Post.

Contents at a Glance
Introduction
................................................................ 1
Part I: Getting Started with Facebook Marketing
........... 7
Chapter 1: Marketing in the Age of Facebook ..................................9
Chapter 2:
Researching and Understanding Your Target Audience .........................19
Chapter 3: Developing a Facebook
Marketing Plan .....................................29
Part II: Building Your Facebook Presence
.................... 51
Chapter 4: Getting Started with a Facebook Page .................................53
Chapter 5: Configuring the Best Admin Settings for Your Facebook Page...............75
Chapter 6: Enhancing Your
Facebook Page with Applications ..................................87
Part III: Engaging with Your Customers and
Prospects on Facebook ...................... 103
Chapter 7: Creating a Remarkable Presence on Facebook with Content
Marketing ...............105
Chapter 8: Going Public with Your Facebook Page
...................................................117
Chapter 9: Engaging with Your Fans
....................................................139
Chapter 10: Measuring Success with Facebook Insights
..........................................153
Part IV: Marketing beyond the Facebook Page .............173
Chapter 11: Using Facebook Advertising to Promote Your Business .....................175
Chapter 12: Using
Facebook Offers to Promote Your Business ..............................211
Chapter 13: Using Facebook Groups and
Events to Promote Your Business ........219
Chapter 14: Cross-Promoting Your Page
......................................239
Chapter 15: Understanding and Using Facebook Social Plug-Ins
............................253
Part V: The Part of Tens .......................... 277
Chapter 16: Ten Common
Facebook Marketing Mistakes (and How to Avoid Them) ...........279
Chapter 17: Ten (or So) Business Etiquette Tips
for Facebook ..............................285
Chapter 18: Ten (Okay, Eight) Factors for Long-Term
Facebook
Marketing Success .............................291
Index .......................

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